Plus, a simple content marketing strategy framework to start wrapping your head around what that even means.
Some of us have been asked to “hold space” from a very young age.
Unknowingly. Or perhaps even without consent.
Observing our surrounds, our family and loved ones — asking our little selves non-verbally “what do they need?” and “what is happening in the unspoken world of my surroundings?”
As if we were living in a world full mimes — we just understood.
We then transform into these adult bodies. But some of those habits of holding the presence of what’s happening in the unspoken world doesn’t just go away.
So we become
Civil Rights Lawyers
a combination of many things like this….
And what is definitely a gift to hold the space of others, can often be our harm.
Putting others before us. Guessing the emotions of others before empathizing with our own.
This months muse comes from a long time kundalini teacher of mine Kia Miller (see below for a free pass to glo.com, no affiliation or commission from this link). She used this term in her class unwavering. And I’ve kept it close this month.
And so, how can you have an unwavering presence for yourself? For your vision? Your business? The unique path that your carving out in this world? Experiencing your own beauty.
And integrating what once was to what is now — with more reverence. In knowing that when you chose to hold space for yourself, sometimes you’ll stop holding space for others. Not forever. But just for a bit. With more intention.
In today’s Contentment Corner you’ll find:
🙏 Balance & Equanimity Kundalini class with Kia Miller
🧘🏽♀️ A meditation to honor grief
꩜ How to wrap your head around content strategy or what that even means?
♡ Empowered Space Holding with Britt Dorazio
For your mind
🙏 Complementary Class: Balance & Equanimity Kundalini class with Kia Miller. Click the link — there’s 5 passes for this month, and it expires in 7 days!
For your heart
🧘🏽♀️ Meditate: Grief Meditation. Take a few moments to honor your grief with a somatic and body scan meditation different than what you might expect.
For mindful marketing
This is somewhat of an adaptation that I’ve used over the years while learning from HubSpot, Column Five, Sandro Meyer, Michelle Pellizon and really just apply it in “real-work” with conscious businesses. I’ve seen it work — take what resonates and adapt it in your own way. Comment if you have questions!
꩜ Cornerstone “Longer” Shelf Life Content
This is one larger piece of information. This could be your original research, an event or conference, ultimate guides, ebooks, courses. It could take some time but you’ll only create it once a month or quaterly. Even yearly!
꩜ Mid-Level Content
Break up this bigger piece of content into blogs, podcasts, webinars, videos, newsletters. Think of the content medium that not only you prefer but also works for your offerings and your audience. For example, if you’re a breakdancer, videos are probably the way to go instead of writing blogs. People need to see your moves!
꩜ Cut Content
Cut mid-level content into smaller chunks for social media. You can pull quotes, smaller highlight videos, stats or data points, find industry news related to this content theme.
For your soul
A calming playlist to listen to while you work, in sacred spaces you’re holding, or just everyday life.